Articles

In-depth guides and practical articles on designer wallcoverings.

• Why a swatch lies: reading pattern scale from sample to full wall A motif that looks balanced on a small sample can overwhelm a room, or vanish on it. How the repeat dimension and viewing distance change everything.
• The light changes the color: daylight, bulbs, and metamerism A colorway is not one color. It shifts with the direction of daylight and the temperature of your bulbs, and two samples that match under one light can diverge under another.
• How to stage a wall for a client presentation Presenting a wallcovering to a client is a staging problem. Hang a full drop, control the surroundings, shoot at eye level, and let the pattern speak without distraction.
• The render versus the room: what a CGI visualization gets right and wrong Digital room renders are excellent for layout and terrible for color proofing. Use them for what they do well, and never as the final word on how a wallcovering looks.
• Furniture, sightlines, and the parts of a pattern people actually see Most of a wallcovering is hidden behind furniture or seen at an angle. Planning for eye level, the focal wall, and the ceiling as a fifth wall decides where a pattern earns its keep.